Bruce is a Professor of General Practice and Primary Health Care at the University of Auckland New Zealand and a practising GP at Greenstone Family Clinic in Manurewa in South Auckland. He does regular general practice at that clinic and also does special consultations using Focused Acceptance and Commitment Therapy (FACT) for people who are feeling stuck in their lives by stress, pain or low energy. He does this work with his patients and those referred from his clinic colleagues as well as for people outside of the clinic. He has many patients with diabetes who get improvements in their HBA1c results by attending to their psychosocial issues He is also director of the Goodfellow Unit, writes the two weekly GEMs and does research on non-drug treatments for mental health issues. He is also the Head of the Department of General Practice and Primary Health.